Purrr Privacy Policy

Privacy Statement

Purrr Inc. U.S. Consumer Privacy Statement
Last modified: February, 2021


Purrr Inc. is a 501(c)3 charitable organization located in the United States and our services are targeted to people in the state of Florida.

We, Purrr Inc., respect your right to privacy. The following outlines what information we gather, why we gather it, and how it is collected and used.

This policy may be updated or amended periodically as various services or vendors that we use are added or eliminated. 

This Privacy Statement applies to personal information we obtain from and about individuals interacting with us and our website, products, and services.




We may collect information about you such as contact information such as name, address, email address, and phone number as well as demographic information such as hobbies/activities, household composition, current/past pets, veterinarians, employer information.  See below to learn more.



We may use your information to provide products and services, to maintain customer relationships, for safety and research purposes, to provide customer support and service, and for marketing.  See below to learn more.



We may share your information as required by law with our Purrr Inc. controlled subsidiaries and affiliates, with our service providers, and with our business partners. See below to learn more.



You have choices regarding how we use and share your information for marketing and other purposes. See below to learn more.

Cookies and Tracking


We may use cookies, pixel tags, web beacons and similar tracking technologies to help provide our services, understand and customize your preferences, and display relevant advertising.  See below to learn more.

Third-Party Products and Services


Through the use of our services, you may be able to access third party services, applications and websites not controlled by us or covered by this Privacy Statement. See below to learn more.

Security Measures


We maintain reasonable and adequate security controls to protect your information. See below to learn more.



We keep information for as long as necessary to provide our products and services, operate our business, and comply with legal obligations. See below to learn more.

Children’s Privacy

Our website does not target or knowingly collect any information from children under the age of 13. See below to learn more.

International Data Transfers


We maintain appropriate protections for cross-border transfers as required by law for international data transfers. See below to learn more.

Contact Us



If you have concerns or questions regarding this consumer privacy practice or this Privacy Statement, please contact us at xxxxx  See below to learn more.



We may update this Privacy Statement from time to time. We will do so by posting additions or modifications to this page. By continued use of this website, you are consenting to the terms of the revised Privacy Policy. See below to learn more.




Information We Collect

As you interact with us, there may be opportunities for you to provide us with your information. Additionally, we may also collect certain information about you as further described below.

You may share with us information about you through a number of sources: donations, websites, applications, phone calls, events, surveys, social media platforms, sweepstakes entries and by calling or emailing us. We also collect information that is publicly available. For example, we may collect publicly available information you submit to a blog, a chat room, or a social media platform like Facebook, Instagram, Twitter, Google, or others and we may use your information for the purposes set out in this privacy statement.  We engage with consumers on multiple social media platforms and if you contact us on one of our social media pages, request assistance via social media or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this privacy statement as well as the privacy policy of the social media platform you use.

We may combine information that we receive from the various sources described in this Privacy Statement, including third-party sources, with information you provide and use or share it for the purposes identified below.

The types of information that we collect about you may include, but are not limited to:

  • contact information (such as name, address, city, state, and ZIP code, email address, and telephone number)
  • payment information (such as amount paid or donated, information printed on check)
  • information about your connected devices (such as mobile phone, computer, or tablet) and how you interact with our services, apps, and websites (such as IP address, browser type, unique device identifier, time/date/length of use, cookie data, and associated identifying and usage/location information)
  • demographic information (such as gender, date of birth, marital/relationship status, household composition, home ownership, hobbies/activities, household composition, current/past pets, veterinarians, employer information)
  • photographs and videos such as those that you may submit for contests, sweepstakes and social sharing
  • Social Security Number (in limited circumstances we may collect SSN, for example if you win a sweepstakes or receive compensation that must be reported for government tax purposes)

The information we collect about you may be used:

  • to provide products, services, information, and maintain customer relationships
  • to improve the quality, safety, and security of our shelter animals and services
  • to register you for appointment
  • to administer your account(s) and process your payments and donations
  • to acknowledge receipt of your payment(s) for tax purposes and to help prevent fraudulent transactions
  • to operate and improve our websites and application forms
  • to autofill data fields on our websites to improve your online experience
  • to develop new products and services
  • to provide customer support and service
  • to provide information and updates
  • to respond to inquires
  • for research, evaluation of use, and troubleshooting purposes
  • for marketing and analytics purposes
  • to support the electronic signature
  • to customize and improve communication content
  • to comply with legal, regulatory or contractual requirements

Communications with you in connection with these uses may be via mail, telephone, e-mail, text message, social media, and other electronic messages.  We may send you text messages using an automated telephone dialing system to the mobile phone number you have provided if you have opted into receive text messages. Opting into receive text messages is not a requirement and message and data rates may apply.  See “Choices” below to learn how to manage your communication preferences.

You may choose to forward information from our websites or emails to another person through our Forward to a Friend program. Email addresses submitted to our E-card or other Forward to a Friend programs will not be captured for later use in marketing unless the recipient opts into receiving additional marketing materials from us.

We may share the information we collect about you in the following instances:

  • within our organization, with our controlled subsidiaries and affiliates.
  • with our service providers who work on our behalf and who do not have an independent right to use the information to which they have access or that we disclose to them
  • with our business partners for marketing activities, business partner marketing activities or both
  • with third parties for research and development purposes (such as university research institutes)
  • in connection with the sale, transfer or financing of a significant part our business or its assets, including any such activities associated with a bankruptcy proceeding
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of our shelter animals, others, investigate fraud or respond to a law enforcement request
  • with entities or individuals that provide our website services
  • with professional service providers such as auditors, bankers, lawyers, accountants, and insurers.
  • as required by law, such as in conjunction with a subpoena, government inquiry, litigation, dispute resolution, fraud prevention or similar legal process including fraud prevention agencies.

In addition, if we receive information that provides us with a good faith belief that there is an exigent emergency involving the danger of death or physical injury to a person or animal, or the detection or prevention of a crime, we may provide information, including Personal Information, to law enforcement attempting to prevent or mitigate the danger.

Apart from the purposes listed above, we will not share information about you with other third parties for their independent use without your prior consent.

If you do not want to receive unsolicited marketing communications from us, please visit us at XXXX to opt out of direct mail communications.

If you opt out of receiving marketing communications from us, your personal information will not be used for marketing, but may still be used for the other purposes described in this Privacy Statement (such as animal support and services).

If you have subscribed to a particular email newsletter or other communication, you should follow the instructions in the email or on a related website to unsubscribe.

If you have opted into receiving text messages from us, you should follow the opt-out instructions in that specific text message program if you wish to opt-out.  If you have opted into any of our text message programs and you later decide to change your phone number or cancel your phone plan you should immediately opt-out of any text message programs and re-opt in with your new phone number if you wish to continue to receive text messages from us.  This will help us ensure we continue to honor your preferences and text the correct phone number.

Should you use voice functionality services via a microphone, the third party providing those services may collect information about you. We are not responsible for their privacy practices.


Our website may contain links to websites or subdomains managed and maintained by outside organizations and companies. These third-party websites and subdomains are governed by their own privacy policies and are not part of this Privacy Policy. Please review and manage your date with these third-party organizations and companies.

Cookies/Tracking Technologies
We may use cookies, pixel tags, web beacons and other tracking technologies on our websites, applications, email messages, and advertisements to gather information about your visit (such as demographic data, browser type, IP address, pages visited, activities conducted on the page, and the day and time of your visit). Using cookies provides benefits to you, such as allowing you to maintain your account login information or contact information. In addition, we use information gathered from cookies to autofill fields on forms such as the city, state or zip code associated with your IP address. This information can be corrected by you before submitting any form or inquiry or you can disable the cookie as discussed below and the information will not be collected.

We place pixel tags and web beacons in our emails to measure the effectiveness of our email campaigns by identifying the individuals who open or act upon an email message, when an email message is opened, how many times an email message is forwarded, the type of software, device, operating system and browser used to deliver the email and any URL accessed through our email message.

To measure site activity, provide a better user experience, and tailor our marketing communications, we or our service providers or business partners may compile information from the cookies, pixel tags, web beacons or other technologies on our websites. This information may be combined with other information collected online or offline about you, including data provided by third party sources, and may be used or shared for the purposes described in this Privacy Statement.  We may also allow third party advertising and personalization partners to use this information to develop personalized content and appropriate advertising based on your visits over time on our web sites and non-Purrr Inc. web sites. This information may also be used to evaluate our online advertising campaigns or to tailor promotions and other marketing messages to you across your devices.

We also utilize remarking services to advertise to you on third-party website after you visit our website. This includes using Google and Facebook to send request information to them for tracking conversions by them placing cookies on your hard drive. You can learn more on how to manage your data and opt-out for Facebook here and Google here.

If you do not wish to receive personalized advertising or content from us while visiting our web site, you may visit the Digital Advertising Alliance’s Opt-Out page. If you do not wish to receive personalized advertising or content from us on non-Purrr Inc. websites, please visit the Digital Advertising Alliance’s Opt-Out page or click on the AboutAds icon on an advertisement and follow the instructions on how to opt out. Opting out of relevant advertising will not opt you out of all advertising, but rather only those advertisements that are personalized to your interests by Purrr Inc or its agents or representatives.

At this time, we do not honor “do no track” signals from a web site browser. However, you may refuse or delete cookies. Please refer to your browser Help instructions to learn more about cookies and other technologies and how to manage their use. If you elect to refuse or delete cookies, you will need to repeat this process if you use another computer or change browsers. If you choose to decline cookies, some of the functionality of a website may be impaired.

Access and Update
You may contact us, as provided below, to learn about how to access, review, correct, update, or delete the information about you in our records.  We may need to retain certain information for recordkeeping purposes, to complete any transactions that you began prior to your request, or for other purposes as required or permitted by applicable law. 

To have your mail, email or telephone information updated please email us at XXXXXXX:

How we Safeguard Your Information
We maintain reasonable and adequate technical, administrative, and physical security and confidentiality measures designed to help protect your information from unauthorized access or acquisition.  We also require by contract (other than in an emergency situations) that third party services providers acting on our behalf or with whom we share your information also undertake to provide such security and confidentiality measures in accordance with industry standards.

How Long We Keep Your Information
We may keep the information we collect for as long as necessary to provide products or services to you, to operate our business, to enable us to communicate with you, for our safety, research, evaluation of use, or troubleshooting purposes, or to satisfy our legal or contractual obligations.  Where required, we will anonymize or dispose of the information we collect when we no longer need it for the uses described above.

Children’s Privacy
Our websites do not target or knowingly collect any information from children under the age of 13.

International Data Transfers

When we and our controlled subsidiaries and affiliates in the United States, comply with applicable legal requirements providing adequate protection for the transfer of personal information to countries outside of the EEA or Switzerland. Purrr, Inc acts as a data processor for its controlled subsidiaries and affiliates in Europe (collectively, “Purr Europe companies”) by providing data hosting, maintenance, support, and troubleshooting of services, as well as other redundant back office support.

We store your information in the United States, the European Economic Area (EEA), and other locations where we or our service providers maintain servers.  With respect to such transfers from the EEA to the United States and other non-EEA jurisdictions, we implement standard contractual clauses and other mechanisms to protect such data.

How To Contact Us
If you have concerns or questions regarding our consumer privacy practices or this Privacy Statement you may contact us at XXXXXXX.

Changes To This Privacy Statement
We may update this Privacy Statement from time to time. We will do so by posting additions or modifications to this page.
Effective date: February 22, 2021